MBA Marketing Management

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ObjectivesSubjectsCareer Prospects
Masters in Business Administration with specialization in MARKETING MANAGEMENT is a two-year online PG program. Degree is awarded by Annamalai University. The program is recognized by the UGC and AICTE, and approved by the Ministry of HRD Government of India.

  • To build knowledge about different marketing functions like pricing, advertising, research, production, distribution, budgeting.
  • To introduce new concepts in advertising, marketing research and strategic management.
  • To familiarize with global marketing and modern era of marketing.
  • To show examples of how the concepts apply in the real world.
In the first year, there are 8 subjects:

  1. Managerial Communication
  2. Human Resource Management
  3. Marketing Management
  4. Advertising Management
  5. Principles of Management
  6. Production and Materials Management
  7. Business Mathematics and Statistics
  8. Financial Management
In the second year, there are 8 subjects:

  1. Product and Services Marketing
  2. Marketing Research
  3. Consumer Behaviour
  4. Global Marketing
  5. Sales and Distribution Management
  6. Strategic Management
  7. E-Business
  8. Business Research Methods

A career in marketing management would involve jobs like sales, product promotion, marketing campaigns, market research, product management, distribution, client / vendor management, customer service, and such.

For an MBA in Marketing, career opportunities may typically begin with Sales and Marketing Executive role, and move through roles like Senior Sales Executive / Sales Officer / Area Sales Manager / Department Head, leading to roles like Regional Manager / Branch Manager / City Head, GM Marketing/Sales, and CEO.



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  • Really very interesting program. Totally different experience & it aids to develop my skills. Thank you.

    Vetri Kodi Navin Kumar

  • A fantastic course for learning at my age. Clear, appropriate and superb online arrangements by 361 degree. Well done!

    Vasundhara M V

  • The way 361DM conducts the program is really good

    Santhi Ravindiran

  • This program is overall good and exceeds the expectations

    Sangeetha Lakshmi Govindarajan

  • High caliber of teaching staff; makes learning fun and interesting

    Premkumar Velu D V

  • Faculty are very energetic and enthusiastic which makes the sessions lively and interesting

    Laxmi Radhakrishnan Nair

  • I took a nice decision of joining this online course as I can go through the LRs at my convenience. …truly awesome, simple and superb

    Krishna Prasad B S

  • Excellently designed program for working professionals!!!

    Karthikeyan V

  • Great tools and technologies are getting used (here), bringing the academic classroom to your home. Great learning!

    Govindaraj Munuswamy

  • It’s a wonderful learning experience; within home we are attending classes. LRs & DLRs are highly interesting

    Ganesan Rajendran

  • This is really helping. Quite interesting. Faculties giving handy solutions is great

    Chandrababu Naidu