Certificate in Digital Marketing Strategist

Program Highlights:
Real time Internship, Placement support, case studies, Industry connect

E 2

Certificate in Digital Marketing Strategist

Currently, Mobile traffic has a growth rate of 125%; desktop has 12%. Needless to say, Digital Marketing is in high demand. Stand out as one of the best Digital Marketing Strategist through this unique course of the renowned University of California – Irvine.

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Program Summary

  • 30 credits

    With this course, you are 5 credits short of an assured placement.

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  • Duration
  • 4 Months
  • 175 Hours of online sessions


Overview of Digital Marketing

Introduction to Internet Marketing

Online Measurement & Analytics

Online Acquisition

Online Conversion

Online Retention

Social Media Marketing

Mobile Marketing

Social Media and Internet Audience Profiling


Breaking your audience down

Research and Impact

Evaluating Research, Identifying Net Promoters and Fine-Tuning the Persona

Predictive Analytics & Real-Time Social

Breaking your audience down

Bringing it all together

Online Analytics & Measurement

Introduction to key Web Analytics principles and terminology.

Analysis for outcome

Qualitative Data & Testing

Competitive analysis and benchmarking.

Advanced analytics principles.

Analytics Vendor Selection and Managing Management

Competitive analysis and benchmarking.

Developing a Social Media Strategy

Introduction | Social Media Basics | Strategy Overview

Buy-in & Culture | Goals & Objectives | Resources | SM Usage | SWOT Analysis

Target Audience | Market Research | Keywords | Monitoring/Listening

Branding | Social Media Voice/Persona

Content & Engagement |Social Media Categories & Channels

Social Media Policy| Conversion | Measuring & Execution

Mobile Marketing

Introduction to Mobile Marketing

Understanding and Profiling Your Audience

Mobile Websites

Mobile Applications

Mobile Acquisition and Promotion

Conversion and Retention Using Mobile Marketing

Conversion and Retention Using Mobile Marketing

Online Video Marketing

Basic video marketing strategy

Basic video production techniques

Effective & Viral Videos

Monetise videos Setting up YouTube channel

YouTube analytics & Brand Channels

Case Studies: You tube best practices

Basic Analytics to measure video success

Content Marketing

Course Introduction what is content marketing?

Content marketing examples

Content marketing steps to success

The Business Case: Journey & Audience

Content types, storytelling and plan

Channels, Promotion & Technology


Industry Connect

  • I recommend this course for any corporate who believes in successful business models and needs strong bottom lines. With this course, It becomes easier for smaller or bigger agency to get right team members for their digital marketing strategy division. I wish all the best to 361DM and its team to come up with innovative, quality and thought leadership programs and courses.

    -Ryan Govindan, Founder & Managing Director, PERFORMIOUS


    I went through the program coverage. It is amazing! Can't expect anything less. The program curriculum and content is from UC Irvine. 361 Degree Minds is an amazing platform to learn...Will be happy to be a part of learner mentoring program as well

    -Murali Modukuru, Project Head, I-EXCEED Technologies Pvt Ltd

Course Highlights

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    Real-time Internship

    An internship allows you to apply classroom knowledge in real life situations. We help you find relevant work experience opportunities in organizations involved in the Digital Marketing Industry.

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    Placement Support

    Our Placement Division helps our students meet companies that practice Digital Marketing. Our Placement Division has positioned students in some of the top companies like Siemens, Dell and American Megatrends.

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    Training Methodology

    This course involves several hours of Live Faculty session and recorded live session. It also has multiple guest lectures every month. Along with live classes, the course has industry catalyzers, opinion polls, observers and self-assessments.

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    During the course, the students pursue autonomous research on a question or problem of their choice, involve with the academic learning in the related disciplines, and with the supervision of a faculty and industry mentor - produce a significant paper.

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    Industry Connect

    We connect you with industry leaders who play a major role in the Digital Marketing Industry. Connecting with such people can help you in job hunting, career networking and professional progress.

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    Learn through Case Studies

    Case studies help you to emphasize detailed contextual examination of a restricted number of events or circumstances and their relations. It helps in obtaining in-depth info about the trends and practices in Digital Marketing.

Key Features of the Program

  • Effective & Appealing Content

    We offer a unique combination of research-led futuristic pedagogy and globally benchmarked content. Our modules are backed by extensive research which has made our education system both appropriate and exciting for our learners.

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  • Certificate from University of California – Irvine

    University of California - Irvine is a top rated university; ranked No.9 among Public universities; and No.1 among Research Universities, and has produced 3 Nobel laureates.

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  • Education Loan

    Good Education ensures good future. We ensure your financial needs are taken care of as you move ahead in getting educated to build an awesome career. You can always apply for an Education Loan to join select courses.

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  • New Age Learning Platform

    The i-meta platform of 361 DM, enabled with unique augmented and virtual reality-led classes allow mobile learning i.e., you can learn anytime and anywhere. You can also learn by downloading the 361DM App in your smartphone. Our platform facilitates group discussions, learning resources, performance records, post-class assessments, e-library, and opinion polls during classes.

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  • Dedicated Support Team

    We have a dedicated team to support you throughout the course – from the application to the certification! You can reach us whenever there is any need for assistance, just at the click of a button.

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Outcome of the Program

This course will enable you to build a great career in the Digital Marketing Industry where marketing strategists are in high-demand. The Program is flexible to assimilate and incorporate technology updates into the modules, on the fly. This program also comes with the benefit of Placement support from 361 Degree Minds though you would not have the need since opportunities galore when you do this program.

About University of California, Irvine

The University of California, Irvine, is a public research university located in Irvine, Orange County, California, United States. UCI, known for its science & engineering programs, is a top rated university; ranked No.9 among Public universities; and No.1 among Research Universities, and has produced 3 Nobel laureates.

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JEFF MARCOUX Sr.PM, SaaS Growth & Viral Adoption

CMO & Agency Evangelists, Board Member, Internet Marketing Association, Professor: UCI, OSU, Udacity & Illumeo,MarTech Education Advisor: GreenFig Univ., Industry thought leader & speaker, Background in marketing consulting, marketing automation, & marketing SaaS startups, Leadership MBA & Certificate of Technology Entrepreneurship from University of Washington.

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MIRNA BARD Instructor at UC Irvine since 2010

Empowers business organizations to understand and properly leverage the social web through education, consulting and speaking. Since 1996, worked with numerous brands: Taco Bell, Washington Mutual, Hilton Hotels, Taylor Made, Toshiba, Hoag Hospital, Kawasaki, BNI, Guess?, Gem Institute of America, and many more. Contributing author: "The Big Book of Social Media Case studies, Stories and Perspectives" and "Boomers into Business"


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