ObjectivesSubjectsCareer Prospects
Masters in Business Administration with specialization in MARKETING MANAGEMENT is a two-year online PG program. Degree is awarded by Annamalai University. The program is recognized by the UGC and AICTE, and approved by the Ministry of HRD Government of India.
- To build knowledge about different marketing functions like pricing, advertising, research, production, distribution, budgeting.
- To introduce new concepts in advertising, marketing research and strategic management.
- To familiarize with global marketing and modern era of marketing.
- To show examples of how the concepts apply in the real world.
In the first year, there are 8 subjects:
- Managerial Communication
- Human Resource Management
- Marketing Management
- Advertising Management
- Principles of Management
- Production and Materials Management
- Business Mathematics and Statistics
- Financial Management
In the second year, there are 8 subjects:
- Product and Services Marketing
- Marketing Research
- Consumer Behaviour
- Global Marketing
- Sales and Distribution Management
- Strategic Management
- E-Business
- Business Research Methods
A career in marketing management would involve jobs like sales, product promotion, marketing campaigns, market research, product management, distribution, client / vendor management, customer service, and such.
For an MBA in Marketing, career opportunities may typically begin with Sales and Marketing Executive role, and move through roles like Senior Sales Executive / Sales Officer / Area Sales Manager / Department Head, leading to roles like Regional Manager / Branch Manager / City Head, GM Marketing/Sales, and CEO.
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